Who exactly are the one billion people using Instagram every day?
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An intelligent understanding of Instagram demographics is essential for savvy marketers. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience.
Download the complete Digital report —which includes online behavior data from countries—to learn where to focus your social marketing efforts and how to better target your audience. Less than 3 in 10 Americans know that Instagram and Whatsapp are owned by Facebook.
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People who use Instagram are among the most likely to be active on other social networks— especially Facebook, YouTube, Twitter, and TikTok. A recent poll of users aged finds that almost half of Instagram users also use TikTok. The younger the Instagram user, the more likely they are to use the social network multiple times per day. A poll by Ipsos breaks down the percentage of people who logon more than once a day by age:.
Instagram requires account holders to be at least 13 years oldbut younger users can run accounts managed by parents or guardians. Source: Pew Research Center. In terms of advertising reach, the top countries and territories with the largest audiences on Instagram are the United States, India, Brazil, Indonesia, and Russia.
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When considering gender demographics on Instagram, it should be noted that the site provides three options: male, female, and not specified. Source: Statista. No matter the Instagram demographic, people use the social network to delve into their interests. Bucking the trend, people in India favour technology as their top interest. In Argentina, Brazil, Korea, and Turkey, film ranks in the top three. Among parents in the UKthe top five interests are food, travel, fashion, beauty, and unsurprisingly, parenting. Source: Facebook.
Put Instagram demographics to work in your social marketing strategy. When you get to know the people behind the numbers, engagement and follower numbers tend to go up. Ready to put your Instagram user demographic insights to work?]
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