mobile dating market revenue.
In the B2B marketplace, mobile is moving fast. This is creating substantial opportunities for marketers who get it right.
Esports Industry Revenue Stream Stats
Still, many have been slow to adapt. B2B marketing leaders are using mobile to engage customers, and it is having an evident impact, including reduced purchasing time and higher customer loyalty.
Mobile speeds up time to purchase, particularly in more complex transactions, and a positive mobile user experience increases repurchase rates. More shrewd and aggressive companies are establishing enduring customer relationships through mobile engagement that will be difficult for latecomers to dislodge. These new buyers look for the same digital experiences and features—including on their smartphones—that they encounter as consumers. Decision makers are increasingly supported by young, tech-savvy researchers, who commonly use mobile for work and multitask on more than one screen.
Mobile dating market revenue better understand the impact of mobile which for the purposes of this article means smartphone use in B2B markets, Google commissioned The Boston Consulting Group to research and analyze the opinions and behaviors of B2B buyers and the current strategies and activities of B2B marketers. In our research, BCG identified a small number of mobile leaders, defined as companies who met at least five of the following six criteria:. The results of here work have been discussed with Google executives, but BCG is responsible for the analysis and conclusions.
Press Release
We found that the use of mobile is playing a central, and increasingly critical, role with buyers, particularly in the early stages of formulating intent. Overall mobile internet usage surpassed desktop and laptop usage ina trend that is revfnue over to the workplace in both B2C and B2B. Increasing mobile use is blurring the lines between personal and work time as more employees work from home and people try to stay productive while commuting, traveling, or just away from their desks.
See Exhibit 1.]
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