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50+ Cold Email Subject Lines to Test in 2021Subscribe to Our Blog
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100 Email Subject Lines We Actually Clicked
From coupons, to daily deal great subject lines for dating sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it's a lot to sift through, never mind actually open. So what makes you want to take that extra step to actually open an email? Often, it's the subject line. After all, it's your very first impression of the email — and from it, you'll do your best to judge the content on the inside. If you're an email marketer, or just someone great subject lines for dating sites happens to send emails on behalf of your company, you don't want to be one of those ignored or — gasp — deleted emails in your subscribers' inboxes.
You've got to make sure your email subject lines are top-notch — and what better way to learn how to do that than by examining some great examples of subject lines? Let's take a look at what makes a great subject line, followed by a few examples that, old or new, we're crazy about. Not too long ago, a HubSpot alum received this email two weeks before he needed to renew his prescription — talk about great timing.
And when you're eye prescription is expiring, it happens to be an excellent time to upgrade your glasses. By sending an email at the right time, Warby Parker increased its chances of this email getting opened. But timing isn't the sole reason we included this example.
This subject is brilliant because it appeared at the right time and with the right tone. Using conversational words like "uh-oh," keeping the subject line sentence case, and leaving out the period at the end, the subject line comes across as helpful and friendly — not as a company trying to upsell you. It's hard to be funny in your marketing, but Groupon's one of those brands that seems to nail it again and again. After all, who can for get this classic unsubscribe video? This subject line http://www.xgs.in/blog/dating-venezuelan-guys/senior-fish-dating-reviews.php no exception.
The sitee, " Unlike Our Nephew Steve ," actually had us laughing out loud.
and more...
It's completely unexpected. The first part of the subject line looks like a typical subject line you'd get from Groupon, highlighting a new deal. The parenthetical content? Not so much — making this one a delightful gem to find in your inbox. First of all, we have a not-so-secret love for emojis in email subject lines. Personally, I'm partial to turquoise — so when I see an email implying that I might somehow be able to siges a free turquoise dress, chances are, I'm clicking. That's part of what makes this subject line work.]
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